Marketing: Why Should People Buy Your Book?

I swore I wouldn’t do it again but he makes such good points.


Marketing Ideas Pic

Before you can expect to sell books, you must answer two important questions:

  1. Why should people buy your book?
  2. How are people going to learn why they should buy your book?

If you can’t sell the book to yourself, it’s not reasonable to expect to sell it to others.

(A) Because your book is good? Lousy answer.

Why? Because that answer won’t help you sell your books. It’s too general. You need something more specific to work with.

If you hope to advertise that your book is the best thing since ____ (fill in the blank with something fantastic), then most people won’t buy your book because it sounds unbelievable and those who do buy your book may be frustrated if it doesn’t live up to those lofty expectations (which can deter word-of-mouth sales, for example).

More importantly, hearing that your book is good doesn’t attract a specific audience. People…

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