Branding Sounds for Authors

He’s buzzed apparently but we will forgive him for the good advice he offers.

chrismcmullen

Branding Sounds Pic

Authors primarily strive to brand an image (front cover, author photo, or logo) and a few words (short title, author name, or strapline).

It’s important to realize that sounds can be branded, too.

When you say the words “ee eye ee eye oh” aloud, does the song “Old McDonald Had a Farm” come to mind?

http://en.wikipedia.org/wiki/Old_MacDonald_Had_a_Farm

If you say “fee fie foe fum,” chances are that you will think of the story “Jack and the Beanstalk.”

http://en.wikipedia.org/wiki/Jack_and_the_Beanstalk

The greeting “na-nu na-nu” was very well branded in the sitcom, Mork & Mindy, featuring Robin Williams as an alien.

https://en.wikipedia.org/wiki/Mork_%26_Mindy

You may recognize “nyuk nyuk nyuk” from Curly of The Three Stooges.

Those are some sounds from the content. But there are other ways to brand sounds besides coming up with a unique sound that gains wide appeal.

Another way to brand a sound is with a slogan, strapline, title…

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Published by: Ionia Froment

Blogger, reviewer, theology/philosophy major. I'm a mother and a writer and a supporter of free speech and freedom in general. My favourite author is Albert Camus, and I listen to a bit of everything. I've been too busy (LAZY) to blog in the last few years, but I'm giving it another shot.

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One thought on “Branding Sounds for Authors”

  1. This is interesting! I never gave it much thought. It’s easy to do for our mainstream businesses, but for characters? Book titles? Cool idea.

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